Our focus in 2016 is the supply of data and data services to help you to find, engage with, and convert new prospects to customers for your business.
Data-driven response marketing campaigns allow you to continuously find new opportunities, offer more value, and extract ever-greater returns from your campaigns.
We also offer marketing consultancy specialising in data-driven direct response marketing campaigns designed to produce measurable responses from your target audience.
What is Direct Response Marketing?
In 1974 the US Direct Marketing Association of the USA (DMA) defined Direct (Response) Marketing as follows:
“Direct marketing is an interactive system of marketing that uses one or more advertising media to effect a measurable response and/or transaction at any location, with all this activity being stored on a database.”
This definition still applies in the digital age, particularly because all actions are easily tracked and automatically stored in a database for later analysis.
The success of such campaigns is measurable and accountable. Measuring response is critical to understanding the effectiveness of your campaigns and the marketing investment you are making so you can improve your response rates and ROI.
“When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates.”
– Thomas S. Monson
Just substitute the word “response” for “performance”. You’ll see it makes sense to measure and account for the brand-exposure, responses and sales resulting from your marketing efforts and investment to improve your results.
There are huge opportunities for all businesses to grow and expand by communicating more effectively with their Staff, Customers, Prospective customers, Shareholders, and other Stakeholders.
Combining the power of a well-targeted direct response campaign with Mail, Telemarketing, Email Marketing, Text Marketing and Personalised URLs, your levels of engagement and response rates can multiply dramatically.
The Internet is a direct response marketing environment, with the ability to communicate directly one-to-one with an audience and seek to generate a response.
What’s more you can track and measure a wide range of responses e.g.:
- Clicking website or email links to get more information
- Visits to your website
- Emailing you
- Calling you – phone calls
- Sending you a Text message
- Visiting your premises
- Opening and reading your email
- Sharing and Liking content
- Getting enquiries, comments, questions or survey answers
- Placing an Order – making a sale
We help you develop direct marketing strategies to meet your goals, using the right combination of these options. Refer also to Our Services for more information.
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