Customer Loyalty

Customer Loyalty - Image of Office BuildingIn just about any line of work, it’s important to connect with your customers. Then develop relationships and work to earn their loyalty over the long haul. After all, what industry doesn’t want and need happy repeat customers?

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FFT November 2014

Sometimes you succeed…. and other times you learn.
~ Robert Kiyosaki

I’ve often said, and truly believe, that all mistakes are stepping-stones to success. So, logically,  it follows that the more mistakes Read more ›

27 Copywriting Tips

How to  Grab a Reader’s Attention

27 Copywriting TipsIf Don Draper Tweeted: 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media.

Writing blog posts, website or social media content, as you learn, improve and polish your writing skills takes time and is no easy task.

You’ve probably heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement.

So how can you add this element Read more ›

FFT September 2014

Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong remedies. ~ Groucho Marx

It’s Election time again in New Zealand, and it seems to me there has been a lot of “looking for trouble” going on Read more ›

FFT August 2014

No matter what people tell you, words and ideas can change the world. ~ Robin Williams

In common with millions of other people all around the world who enjoyed his energy and humour, I’m saddened and shocked by the untimely end of the immensely talented Robin Williams. To me, the ability to make people laugh is a priceless gift, and sadly, the world has lost one of the funniest men it has ever known.

The back-story here is, of course, all about depression; that insidious and often deadly disease that haunts so many of us from time to time. Its a disease that often remains hidden from the world, so it is not well understood. Many see it as a weakness or character flaw and not the awfully destructive disease it actually is.

I too believe that words and ideas can change the world.

So if you need a wordsmith to help with words and ideas for sales or marketing letters to grow your business, contact me. I’ll give you a fixed price quote for copywriting with unlimited re-writes (if required) – your satisfaction guaranteed.

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DM=Smart Choice July 2014

Why Direct Mail Is A Smart Choice

Direct Mail is a Smart Choice for Business

Just because the press isn’t infatuated with direct mail doesn’t mean it’s not still a valid marketing option. On the contrary, Read more ›

FFT July 2014

Put your heart, mind, and soul into even your smallest acts. This is the secret of success. ~ Swami Sivananda

Committing yourself fully to everything you do is surely a recipe for success. At least then you always know Read more ›

FFT May 2014

Thankfully, dreams can change. If we’d all stuck with our first dream, the world would be overrun with cowboys and princesses. ~ Stephen Colbert

So chase your dreams hard, no matter what they are, but always remember to “Be careful what you wish for …”, or Read more ›

FFT March 2014

Courage is being scared to death – but saddling up anyway. ~ John Wayne

Many people seem to think that successful and courageous people have no fear. What is your opinion? Read more ›

FFT December 2013

Life is like riding a bicycle. To keep your balance, you must keep moving. ~ Albert Einstein

I’m feeling really excited and enthusiastic about moving forward into 2014, particularly considering the buoyant forecasts Read more ›

FFT November 2013

Fall seven times, stand up eight. ~ Japanese Proverb

In other words, what really matters is not the falling down, but the getting up; time after time after time if necessary.  Is this the secret of success?  What do you think? Read more ›

FFT September 2013

Any intelligent fool can make things bigger and more complex… It takes a touch of genius — and a lot of courage, to move in the opposite direction.
~ Albert Einstein

I’m a big fan of Albert Einstein.  Simpler is usually better! Read more ›

FFT July 2013

And as we let our own light shine, we unconsciously give other people permission to do the same.
~ Nelson Mandela

As you may know, 18th July 2013 was Nelson Mandela’s 95th birthday! What’s more, the UN declared July 18 International Nelson Mandela Day, Read more ›

FFT June 2013

If  ‘manners maketh man’ as someone said
Then he’s the hero of the day
It takes a man to suffer ignorance and smile
Be yourself no matter what they say
Be yourself no matter what they say . . .
~ Sting (Englishman in New York)

I love this song. It reminds me very much of another very popular quote and favourite of mine Read more ›

FFT November 2012

I, not events, have the power to make me happy or unhappy today. I can choose which it shall be. Yesterday is dead, tomorrow hasn’t arrived yet. I have just one day, today, and I’m going to be happy in it.  ~ Groucho Marx

I strongly believe in this premise; that every person can choose to be happy, or not; that we can all choose how Read more ›