How to Grab a Reader’s Attention
If Don Draper Tweeted: 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media.
Writing blog posts, website or social media content, as you learn, improve and polish your writing skills takes time and is no easy task.
You’ve probably heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement.
So how can you add this element Read More »27 Copywriting Tips
Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong remedies. ~ Groucho Marx
It’s Election time again in New Zealand, and it seems to me there has been a lot of “looking for trouble” going on Read More »FFT September 2014
If ‘manners maketh man’ as someone said
Then he’s the hero of the day
It takes a man to suffer ignorance and smile
Be yourself no matter what they say
Be yourself no matter what they say . . .
~ Sting (Englishman in New York)
I love this song. It reminds me very much of another very popular quote and favourite of mine Read More »FFT June 2013
I, not events, have the power to make me happy or unhappy today. I can choose which it shall be. Yesterday is dead, tomorrow hasn’t arrived yet. I have just one day, today, and I’m going to be happy in it. ~ Groucho Marx
I strongly believe in this premise; that every person can choose to be happy, or not; that we can all choose how Read More »FFT November 2012