Marketing

In just about any line of work, it’s important to connect with your customers. Then develop relationships and work to earn their loyalty over the… Read More »Customer Loyalty

How to  Grab a Reader’s Attention

If Don Draper Tweeted: 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media.

Writing blog posts, website or social media content, as you learn, improve and polish your writing skills takes time and is no easy task.

You’ve probably heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement.

So how can you add this element Read More »27 Copywriting Tips

Why Direct Mail Is A Smart Choice

Just because the press isn’t infatuated with direct mail doesn’t mean it’s not still a valid marketing option. On the contrary, Read More »DM=Smart Choice July 2014